Case Study — SEO & Growth
From 9 impressions to a working authority funnel in 4 months
~29 inbound leads from organic search in 5 months. Impressions grew 20× in under 3 months. Visitors reaching coaching pages went from 0 to 21 per month. Client now ranks top 3 for his core keyword — no paid ads.
29
Inbound leads from organic search in 5 months
↑ from 0
20×
Growth in non-branded search impressions
↑ 9 → 188
21
Monthly visitors reaching coaching pages
↑ from 0
Top 3
The Client
A premium coaching brand with zero search presence
Akshat Shrivastava coaches Founders, CEOs, and senior leaders through the speaking moments that matter most. His two 1:1 programs serve clients across India, Australia, the USA, Canada, and the Middle East. The coaching was premium and outcome-driven. The problem wasn’t the product. It was the platform.
Where he started
9 impressions. Zero coaching page sessions.
When Akshat came to ClickSight in late 2025, his site had no meaningful organic presence. 9 non-branded impressions per month. Zero organic sessions to his coaching pages. No one who didn’t already know his name was finding him through search.
The diagnosis
A foundation problem before a traffic problem
Three issues needed solving in sequence — and the sequence mattered.
01
Technical baseline
Fast, mobile-first, properly indexed, right tracking infrastructure in place.
02
Keyword architecture
Built around how Founders and CEOs actually search — not how a coach describes their work.
03
Positioning clarity
Two programs, two distinct identities. Visitors self-select quickly and confidently.
What we Build
Foundation first. Authority second.
The engagement began with a full website redesign — responsive, lightweight, built for mobile performance. Google Search Console and Analytics were configured from scratch, an XML sitemap submitted, and LiteSpeed Cache implemented for speed and indexation.
Keyword architecture was mapped across every key page — targeting searches like keynote speech preparation coaching, public speaking coach for CEOs India, and executive communication coach. Terms chosen because they reflect the actual language of a high-intent prospect at the moment they begin looking for help.
Program messaging was sharpened into two distinct identities. KMP as the front-door offer for leaders with an imminent keynote. CTS as the deeper transformation for leaders wanting long-term change. No overlap. No confusion.
Alongside this, a sustained content programme was launched targeting leadership communication and high-stakes public speaking topics — building topical authority in exactly the area where Akshat’s best clients already search.
What the data shows
Results came in sequence — exactly as a well-built funnel should
NON- BRANDED IMPRESSIONS (MONTHLY)
ORGANIC COACHING PAGE SESSION (MONTHLY)
GSC before vs after — keyword-filtered data
IMPRESSION
Dec 2025 9
Mar 2026 132
↑ 15×
CLICKS
Dec 2025 0
Mar 2026 2
↑ New
AVG CTR
Dec 2025 0%
Mar 2026 1.5%
↑ New
AVG POSITION
Dec 2025 2.2
Mar 2026 5.7
Tracked set grew
Position average moved from 2.2 to 5.7 as new keywords entered the tracked set at lower positions — existing rankings held firm. Impressions and session data tell the stronger story.
Keyword rankings (March 2026)
Top 3
Public speaking coach for CEOs India
Non-branded
AI Overview
Keynote Speech Preparation Coaching
Non-branded
AI Overview
Public speaking coach for founders
Non-branded
#1
akshat shrivastava public speaking coach
Branded
Akshat Shrivastava,
Public Speaking Coach for Founders & CEOs
"Before working with Manas, I was only getting leads through LinkedIn and word of mouth — and I realised that social media is not a very reliable source of leads. When I got on a call with him, he told me I could get leads from Google. I was not really sure if it would work out for me — but now I'm getting so many leads through Google."
Where Things Stand
The foundation is sound. The funnel is working.
Four months in, Akshat has moved from invisible to consistently discovered by the right audience. Search evaluation is accelerating — more people are finding him and moving to his coaching pages each month, even as raw impressions fluctuate naturally.
The next phase is converting increasing evaluation into consistent discovery call bookings. This is what a well-built SEO foundation looks like when it’s working.